Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you should try.
Most new eCommerce businesses see the first stage of growth achieved through a handful of promotional tactics. For some it’s social media, for others it’s search engine marketing, and for others, it’s paid advertising. But as your business matures and these tactics plateau, you need to think outside of the box to continue your growth trajectory.
What is ecommerce marketing?
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.
E-commerce marketing ideas to increase online sales
1. Upsell your products
There are two main considerations when using upselling to increase sales:
- Make sure your upsells are related to the original product
- Be sensitive to the anticipated price range of your customers
2. Contests, sweepstakes or giveaways
Granted, we speak a lot about contests, sweepstakes, and giveaways here at ShortStack…. After all, our platform helps you design and deliver these promotional campaigns.
3. Reduce abandoned carts
Harsh truth: You’re losing money every time a visitor abandons their cart without purchasing.
This phenomenon is well-studied. Visitors add items to their carts, but abandon their carts during the checkout process. According to the Baymard Institute, 69.23% of shopping carts are abandoned.
4. Launch a Facebook store
Although Facebook has undergone a number of changes, it remains a viable platform for social media and ecommerce marketing
5. Multi-purchase deals
This eCommerce promotion idea is an old favorite of retail stores both online and off.
But just because it’s old, doesn’t mean it isn’t effective…
By offering customers a deal if they purchase multiple products – such as 2 for 1 or buy 2 and get 1 free – you are increasing the likelihood of a purchase based on the psychology of the individual thinking they have secured a great deal.
Of course, you should only offer these deals on products that have an adequate margin to make it profitable.
6. Improve your email campaigns
It’s not enough to simply capture a bunch of email addresses. You then need to send regular, valuable emails for the channel to be an effective ecommerce marketing activity.
7. Bundle best-sellers with high margin products
Bundle offers are another long-standing, and highly effective, promotional tactic for retail stores to increase their average order value
8. Make it easy for your customers to get what they want
If your store is poorly designed, then you’re losing customers. But what exactly does a poorly designed store look like?
Besides appearing untrustworthy, the store could be suffering from some combination of the following: lacking a clear value proposition, hard-to-read font, or confusing navigation.
Even when you’ve improved the dimensions above, you could still be making a few design mistakes. Are you properly segmenting your products or are you putting too many products on a single page? Have you figured out the right balance between text and visuals? These are just a few of the many things that you should consider. If your theme isn’t converting well, consider some of the other great themes available on Shopify.
9. Engage online store visitors with live chat
There are other high-impact ways to engage with site visitors and customers outside of email. For example, you could use live chat to engage with shoppers on your site
10. Cross-platform selling
As consumers become more accustomed to buying goods from multiple online platforms – such as online marketplaces and social media – eCommerce stores need to adapt.