The marketing industry is each New Year’s end approaches, marketing teams globally start planning for subsequent, calculating their budgets, and developing strategies that will increase their reach the foremost.
But throw a worldwide pandemic into the combination and things get slightly harder to predict. due to the pandemic, customer behavior has shifted, and marketing has got to adapt to stay up, despite not having much time to adapt. to feature more complexity, the business’s revenue is down which suggests that marketing budgets are down.
With this in mind, what are some digital marketing trends and methods for the year ahead? Here we’ll highlight the variety of the trends and methods businesses are employing during a severely restrained market.
According to HubSpot, about 80% of marketers report that they’ve seen an increase in email engagement within the past year. which we expect that its popularity will increase, especially when one considers that email marketing has the absolute best return on investment for small businesses.
In a customer-centric market, areas of investment are going to be on personalization strategies that ups engagement with both new customers and existing customers and email marketing automation that creates personalized campaigns easier to implement and manage.
Add to that that global email users will grow to 4.48 billion users by 2024, and it’s easy to ascertain why many businesses won’t only continue their effort but invest more in email marketing.
Because of lockdown regulations globally and other people being advised to remain indoors, there’s an enormous demand for digital consumption. For this reason, content marketing is going to be more important than ever with many marketers planning on increasing their investment in content marketing in 2021. And who can blame them, when there’s less exposure through other means, it’s perfect for promoting a brand or product and creating awareness?
Likewise, interactive content plays a crucial role in user engagement. It’s been popular for a few times but is now recognized as a best practice. It doesn’t only promote more engagement and a far better user experience, but it also lets users spend longer on an internet site that increases ranking on search engines.
And it’s not only written content that’s important with video content now overtaking blogs and infographics because of the most ordinarily used format in content marketing. It improves customer engagement and therefore the user experience with video marketers saying that it’s increased traffic to their website and directly increased sales.
Some strategies will stand call in 2021, though. For one, content marketing will focus more on inclusivity that covers a spread of races, sexualities, religions, and other people with disabilities. Likewise, there’ll even be a move to content that emphasizes environmentalism and makes will enjoy broadcasting their sustainable practices.
With more people spending time reception and online, more people are spending time on social media and this suggests longer for engagement with businesses. In fact, social media budgets accounted for twenty-four of selling budgets during the second quarter of 2020.
This creates tons of opportunities for marketers to interact with new audiences and re-engages with existing customers. And this is often especially important with an unbroken trend of more marketers focussing on customer retention through social media marketing.
SEO is going to be as important as ever, and, like always, search algorithms will evolve keeping marketing teams on their feet. the approaching year is going to be no different, but the main target will shift from getting listings on the primary page to SEO visibility in position zero. So, what’s position zero? Position zero refers to Google’s featured snippet that’s separated with a little box at the highest of the search results. It also has more relevant information that answers the user’s question without them having to click thereon.
Now, this might sound counter-intuitive because it doesn’t take visitors to the situation, but it goes an extended way in giving the business recognition as an authority within the sector, which may be worth quite one visit.
And SEO will not only be about what users look for, but also how they search. With semantic search, search engines don’t only use keywords, intent to deliver search results to users. With this in mind, more businesses will specialize in creating people optimized content that answers questions.
Another SEO strategy that’s gaining traction is that image and video SEO. As more users are discovering that they’re ready to search with images, more marketers are optimizing their image and video SEO
Pay Per Click Advertising
As we’ve stated before, marketing budgets are down with the effect that a lot of businesses are cutting down their digital marketing efforts. this suggests that the demand goes down and when the demand goes down, so do the costs.
The upside is that companies can cash in on some excellent low-cost marketing opportunities so it’s an ideal time to compete online.
2020 has probably caused the most important shake-up within the marketing industry ever. Marketers got to work with lower budgets and must still deliver on conversion targets. this needs innovation and it remains to be seen what trends emerge in 2021.
That notwithstanding, the trends and methods we mentioned here are shaping the industry as we enter the subsequent years, and that we expect them to continue for a few times to return.